The neural bases underlying social risk perception in purchase decisions

Ryoichi Yokoyama, Takayuki Nozawa, Motoaki Sugiura, Yukihito Yomogida, Hikaru Takeuchi, Yoritaka Akimoto, Satoru Shibuya, Ryuta Kawashima. The neural bases underlying social risk perception in purchase decisions. NeuroImage, 91:120-128, 2014. [doi]

Abstract

Abstract is missing.