The Research of Personal Customer Relationship Management for Commercial Banks Based on Multidimensional Model of Customer Loyalty

Li Yong. The Research of Personal Customer Relationship Management for Commercial Banks Based on Multidimensional Model of Customer Loyalty. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 3168-3171, IEEE, 2010. [doi]

Authors

Li Yong

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