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An Empirical Analysis of Factors Affecting OTT Service Users' Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

Jae Hyun Yoon, Hanku Kim. An Empirical Analysis of Factors Affecting OTT Service Users' Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework. International Journal of Human-Computer Interaction, 40(12):3253-3262, June 2024. [doi]

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