A decision-making framework for precision marketing

Zhen You, Yain-Whar Si, Defu Zhang, Xiangxiang Zeng, Stephen C. H. Leung, Tao Li. A decision-making framework for precision marketing. Expert Syst. Appl., 42(7):3357-3367, 2015. [doi]

Authors

Zhen You

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Yain-Whar Si

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Defu Zhang

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Xiangxiang Zeng

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Stephen C. H. Leung

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Tao Li

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