Zhen You, Yain-Whar Si, Defu Zhang, Xiangxiang Zeng, Stephen C. H. Leung, Tao Li. A decision-making framework for precision marketing. Expert Syst. Appl., 42(7):3357-3367, 2015. [doi]
@article{YouSZZLL15,
title = {A decision-making framework for precision marketing},
author = {Zhen You and Yain-Whar Si and Defu Zhang and Xiangxiang Zeng and Stephen C. H. Leung and Tao Li},
year = {2015},
doi = {10.1016/j.eswa.2014.12.022},
url = {http://dx.doi.org/10.1016/j.eswa.2014.12.022},
researchr = {https://researchr.org/publication/YouSZZLL15},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {42},
number = {7},
pages = {3357-3367},
}