Toward Predicting Popularity of Social Marketing Messages

Bei Yu, Miao Chen, Linchi Kwok. Toward Predicting Popularity of Social Marketing Messages. In John J. Salerno, Shanchieh Jay Yang, Dana S. Nau, Sun-Ki Chai, editors, Social Computing, Behavioral-Cultural Modeling and Prediction - 4th International Conference, SBP 2011, College Park, MD, USA, March 29-31, 2011. Proceedings. Volume 6589 of Lecture Notes in Computer Science, pages 317-324, Springer, 2011. [doi]

@inproceedings{YuCK11,
  title = {Toward Predicting Popularity of Social Marketing Messages},
  author = {Bei Yu and Miao Chen and Linchi Kwok},
  year = {2011},
  doi = {10.1007/978-3-642-19656-0_44},
  url = {http://dx.doi.org/10.1007/978-3-642-19656-0_44},
  tags = {social},
  researchr = {https://researchr.org/publication/YuCK11},
  cites = {0},
  citedby = {0},
  pages = {317-324},
  booktitle = {Social Computing, Behavioral-Cultural Modeling and Prediction - 4th International Conference, SBP 2011, College Park, MD, USA, March 29-31, 2011. Proceedings},
  editor = {John J. Salerno and Shanchieh Jay Yang and Dana S. Nau and Sun-Ki Chai},
  volume = {6589},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-642-19655-3},
}