Na Yu, Yi-Ting Huang. Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention. Computers in Human Behavior, 126:106991, 2022. [doi]
@article{YuH22,
title = {Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention},
author = {Na Yu and Yi-Ting Huang},
year = {2022},
doi = {10.1016/j.chb.2021.106991},
url = {https://doi.org/10.1016/j.chb.2021.106991},
researchr = {https://researchr.org/publication/YuH22},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {126},
pages = {106991},
}