Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours

Li-Chen Yu, Chia-Lin Hsu, Ya-An Tsui. Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours. IJEB, 20(1):50-74, 2025. [doi]

Authors

Li-Chen Yu

This author has not been identified. Look up 'Li-Chen Yu' in Google

Chia-Lin Hsu

This author has not been identified. Look up 'Chia-Lin Hsu' in Google

Ya-An Tsui

This author has not been identified. Look up 'Ya-An Tsui' in Google