Li-Chen Yu, Chia-Lin Hsu, Ya-An Tsui. Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours. IJEB, 20(1):50-74, 2025. [doi]
@article{YuHT25,
title = {Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours},
author = {Li-Chen Yu and Chia-Lin Hsu and Ya-An Tsui},
year = {2025},
doi = {10.1504/IJEB.2025.143054},
url = {https://doi.org/10.1504/IJEB.2025.143054},
researchr = {https://researchr.org/publication/YuHT25},
cites = {0},
citedby = {0},
journal = {IJEB},
volume = {20},
number = {1},
pages = {50-74},
}