Causal Impact Model to Evaluate the Diffusion Effect of Social Media Campaigns

Xinchen Yu, Afra Mashhadi, Jeremy Boy, René Clausen Nielsen, Lingzi Hong. Causal Impact Model to Evaluate the Diffusion Effect of Social Media Campaigns. In Proceedings of 20th European Conference on Computer-Supported Cooperative Work, Coimbra, Portugal, June 27 - Juli 1, 2022. European Society for Socially Embedded Technologies (EUSSET), 2022. [doi]

Abstract

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