The Role of Mobile Payment in Increasing Consumers' Preferences towards Hedonic Products

Yining Yu, Xixian Peng, Lei Wang. The Role of Mobile Payment in Increasing Consumers' Preferences towards Hedonic Products. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 197, 2021. [doi]

Abstract

Abstract is missing.