Mixing Consumers' Rationality and sociality: effects of Product quantity and Popularity Information on Online Shopping - researchr publication authors

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Yan Yu, Chuanqi Wang, Keyi Luo, Ben Liu. Mixing Consumers' Rationality and sociality: effects of Product quantity and Popularity Information on Online Shopping. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 120, 2016. [doi]

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