Mixing Consumers' Rationality and sociality: effects of Product quantity and Popularity Information on Online Shopping

Yan Yu, Chuanqi Wang, Keyi Luo, Ben Liu. Mixing Consumers' Rationality and sociality: effects of Product quantity and Popularity Information on Online Shopping. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 120, 2016. [doi]

@inproceedings{YuWLL16,
  title = {Mixing Consumers' Rationality and sociality: effects of Product quantity and Popularity Information on Online Shopping},
  author = {Yan Yu and Chuanqi Wang and Keyi Luo and Ben Liu},
  year = {2016},
  url = {http://aisel.aisnet.org/pacis2016/120},
  researchr = {https://researchr.org/publication/YuWLL16},
  cites = {0},
  citedby = {0},
  pages = {120},
  booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016},
  editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang},
  isbn = {9789860491029},
}