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Which User-generated Content Should Be Appreciated More? - A Study on UGC Features, Consumers' Behavioral Intentions and Social Media Engagement

Guopeng Yu, Deqiang Zou. Which User-generated Content Should Be Appreciated More? - A Study on UGC Features, Consumers' Behavioral Intentions and Social Media Engagement. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]

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