Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition

Jing Yu, Jingjing Zhao, Chi Zhou 0001, Yufei Ren. Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition. JTAER, 17(4):1769-1790, 2022. [doi]

Authors

Jing Yu

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Jingjing Zhao

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Chi Zhou 0001

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Yufei Ren

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