The Relationship between Mobile Web and Mobile App Channels for Retailers

Ziqing Yuan, Hailiang Chen. The Relationship between Mobile Web and Mobile App Channels for Retailers. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 236, 2018. [doi]

Abstract

Abstract is missing.