The Happiness Premium: The Impact of Emotion on Individuals' Willingness to Pay in Online Auctions

Lingyao Ivy Yuan, Alan R. Dennis. The Happiness Premium: The Impact of Emotion on Individuals' Willingness to Pay in Online Auctions. In 47th Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, USA, January 6-9, 2014. pages 3120-3128, IEEE, 2014. [doi]

Abstract

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