Improving Ad Click Prediction by Considering Non-displayed Events

Bo-Wen Yuan, Jui-Yang Hsia, Meng-Yuan Yang, Hong Zhu, Chih-Yao Chang, Zhenhua Dong, Chih-Jen Lin. Improving Ad Click Prediction by Considering Non-displayed Events. In Wenwu Zhu 0001, Dacheng Tao, Xueqi Cheng, Peng Cui 0001, Elke A. Rundensteiner, David Carmel, Qi He, Jeffrey Xu Yu, editors, Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019. pages 329-338, ACM, 2019. [doi]

Abstract

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