Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

Jinfeng Yue, Jill Austin, Min-Chiang Wang, Zhimin Huang. Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168(1):65-85, 2006. [doi]

Authors

Jinfeng Yue

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Jill Austin

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Min-Chiang Wang

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Zhimin Huang

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