Application of Association Rules Mining in Marketing Decision-Making Based on Rough Set

Li Yunyan, Chen Juan. Application of Association Rules Mining in Marketing Decision-Making Based on Rough Set. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 3749-3752, IEEE, 2010. [doi]

Abstract

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