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An Architecture for Mobile-suported Customer Loyalty Schemes: Architectural Framework and Associated Business Models

Christian Zeidler. An Architecture for Mobile-suported Customer Loyalty Schemes: Architectural Framework and Associated Business Models. In George A. Papadopoulos, Joaquim Filipe, editors, ICEIS Doctoral Consortium, Proceedings of the 4th ICEIS Doctoral Consortium, DCEIS 2006, In conjunction with ICEIS 2006, Paphos, Cyprus, May 2006. pages 56-64, ICEIS Press, 2006.

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