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Do Real-Time Reviews Matter? Examining how Bullet Screen Influences Consumers' Purchase Intention in Live Streaming Commerce

Qingfeng Zeng, Qian Guo, Wei Zhuang, Yu Zhang, Weiguo Fan. Do Real-Time Reviews Matter? Examining how Bullet Screen Influences Consumers' Purchase Intention in Live Streaming Commerce. Information Systems Frontiers, 25(5):2051-2067, October 2023. [doi]

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