Neuromarketing As A Tool To Measure And Evaluate The Consumer Behaviour Of Guanding Teahouse's Social Media Advertisement

Ian Mei Zeng, João Alexandre Lôbo Marques. Neuromarketing As A Tool To Measure And Evaluate The Consumer Behaviour Of Guanding Teahouse's Social Media Advertisement. In Proceedings of the 14th International Conference on E-business, Management and Economics, ICEME 2023, Beijing, China, July 21-23, 2023. pages 63-69, ACM, 2023. [doi]

Abstract

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