Xiaochun Zeng, Jiaoyan Zeng, Qiang Guo. Research of trust on B2C electronic commerce. In Qi Li, Ting-Peng Liang, editors, Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi an, China, August 15-17, 2005. Volume 113 of ACM International Conference Proceeding Series, pages 221-225, ACM, 2005. [doi]
Abstract is missing.