Context Sensitive Digital Marketing - A Conceptual Framework Based on the Service Dominant Logic Approach - researchr publication authors

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Konrad Zerr, Rudolf Albert, Anja Forster. Context Sensitive Digital Marketing - A Conceptual Framework Based on the Service Dominant Logic Approach. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business, Government and Organizations. Supporting Business - 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II. Volume 10294 of Lecture Notes in Computer Science, pages 298-312, Springer, 2017. [doi]

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