Konrad Zerr, Rudolf Albert, Anja Forster. Context Sensitive Digital Marketing - A Conceptual Framework Based on the Service Dominant Logic Approach. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business, Government and Organizations. Supporting Business - 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II. Volume 10294 of Lecture Notes in Computer Science, pages 298-312, Springer, 2017. [doi]
@inproceedings{ZerrAF17,
title = {Context Sensitive Digital Marketing - A Conceptual Framework Based on the Service Dominant Logic Approach},
author = {Konrad Zerr and Rudolf Albert and Anja Forster},
year = {2017},
doi = {10.1007/978-3-319-58484-3_23},
url = {https://doi.org/10.1007/978-3-319-58484-3_23},
researchr = {https://researchr.org/publication/ZerrAF17},
cites = {0},
citedby = {0},
pages = {298-312},
booktitle = {HCI in Business, Government and Organizations. Supporting Business - 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II},
editor = {Fiona Fui-Hoon Nah and Chuan-Hoo Tan},
volume = {10294},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-319-58484-3},
}