Juanjuan Zhang. The Perils of Behavior-Based Personalization. Marketing Science, 30(1):170-186, 2011. [doi]
@article{Zhang11-43,
title = {The Perils of Behavior-Based Personalization},
author = {Juanjuan Zhang},
year = {2011},
doi = {10.1287/mksc.1100.0607},
url = {http://dx.doi.org/10.1287/mksc.1100.0607},
tags = {rule-based},
researchr = {https://researchr.org/publication/Zhang11-43},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {1},
pages = {170-186},
}