Research on the Introduction of Private Brand for E-commerce Platform Under Mixed Channels of Manufacturer

Honglin Zhang, Shizhong Ai, Rong Du. Research on the Introduction of Private Brand for E-commerce Platform Under Mixed Channels of Manufacturer. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Volume 481 of Lecture Notes in Business Information Processing, pages 194-205, Springer, 2023. [doi]

Authors

Honglin Zhang

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Shizhong Ai

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Rong Du

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