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The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets

Tongxiao "Catherine" Zhang, Ritu Agarwal, Henry C. Lucas Jr.. The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets. MIS Quarterly, 35(4):859-881, 2011. [doi]

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Tongxiao "Catherine" Zhang

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Ritu Agarwal

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Henry C. Lucas Jr.

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