Tongxiao "Catherine" Zhang, Ritu Agarwal, Henry C. Lucas Jr.. The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets. MIS Quarterly, 35(4):859-881, 2011. [doi]
@article{ZhangAL11,
title = {The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets},
author = {Tongxiao "Catherine" Zhang and Ritu Agarwal and Henry C. Lucas Jr.},
year = {2011},
url = {http://misq.org/catalog/product/view/id/1523/s/the-value-of-it-enabled-retailer-learning-personalized-product-recommendations-and-customer-store-loyalty-in-electronic-markets/},
researchr = {https://researchr.org/publication/ZhangAL11},
cites = {0},
citedby = {0},
journal = {MIS Quarterly},
volume = {35},
number = {4},
pages = {859-881},
}