Shunyuan Zhang, Magie Cheng. Impact of Brand Sponsorship on Influencers-Audience Engagement: Evidence from Analyzing YouTube Videos. In Tung X. Bui, editor, 56th Hawaii International Conference on System Sciences, HICSS 2023, Maui, Hawaii, USA, January 3-6, 2023. pages 3489-3499, ScholarSpace, 2023. [doi]
Abstract is missing.