Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: A Quantitative Study

Peilin Zhang, Chih-Wei Fred Chao, Hussain M. Aljaroodi, Raymond Chiong. Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: A Quantitative Study. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 111, 2021. [doi]

Abstract

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