"Oh, My God, Buy It!" Investigating Impulse Buying Behavior in Live Streaming Commerce

Xiaoping Zhang, Xusen Cheng, Xiaowen Huang. "Oh, My God, Buy It!" Investigating Impulse Buying Behavior in Live Streaming Commerce. International Journal of Human-Computer Interaction, 39(12):2436-2449, July 2023. [doi]

Abstract

Abstract is missing.