Xiaoping Zhang, Xusen Cheng, Xiaowen Huang, Haolin Li. Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role of Social Presence. In 55th Hawaii International Conference on System Sciences, HICSS 2022, Virtual Event / Maui, Hawaii, USA, January 4-7, 2022. pages 1-7, ScholarSpace, 2022. [doi]
Abstract is missing.