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Exploring the Role of Gender on Bloggers' Switching Behaviors

Kem Z. K. Zhang, Christy M. K. Cheung, Matthew K. O. Lee, Huaping Chen. Exploring the Role of Gender on Bloggers' Switching Behaviors. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 273, Association for Information Systems, 2008. [doi]

Authors

Kem Z. K. Zhang

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Christy M. K. Cheung

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Matthew K. O. Lee

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Huaping Chen

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