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Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation

Weinan Zhang, Lingxi Chen, Jun Wang. Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation. In Nicola Ferro, Fabio Crestani, Marie-Francine Moens, Josiane Mothe, Fabrizio Silvestri, Giorgio Maria Di Nunzio, Claudia Hauff, Gianmaria Silvello, editors, Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings. Volume 9626 of Lecture Notes in Computer Science, pages 589-601, Springer, 2016. [doi]

Authors

Weinan Zhang

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Lingxi Chen

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Jun Wang

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