Weinan Zhang, Lingxi Chen, Jun Wang. Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation. In Nicola Ferro, Fabio Crestani, Marie-Francine Moens, Josiane Mothe, Fabrizio Silvestri, Giorgio Maria Di Nunzio, Claudia Hauff, Gianmaria Silvello, editors, Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings. Volume 9626 of Lecture Notes in Computer Science, pages 589-601, Springer, 2016. [doi]
@inproceedings{ZhangCW16-0,
title = {Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation},
author = {Weinan Zhang and Lingxi Chen and Jun Wang},
year = {2016},
doi = {10.1007/978-3-319-30671-1_43},
url = {http://dx.doi.org/10.1007/978-3-319-30671-1_43},
researchr = {https://researchr.org/publication/ZhangCW16-0},
cites = {0},
citedby = {0},
pages = {589-601},
booktitle = {Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings},
editor = {Nicola Ferro and Fabio Crestani and Marie-Francine Moens and Josiane Mothe and Fabrizio Silvestri and Giorgio Maria Di Nunzio and Claudia Hauff and Gianmaria Silvello},
volume = {9626},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-319-30670-4},
}