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The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba

Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Qian Wu, Lifan Guo, Xiaofei Liu. The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba. Management Science, 65(11):5142-5151, 2019. [doi]

Authors

Dennis J. Zhang

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Hengchen Dai

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Lingxiu Dong

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Qian Wu

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Lifan Guo

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Xiaofei Liu

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