The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba

Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Qian Wu, Lifan Guo, Xiaofei Liu. The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba. Management Science, 65(11):5142-5151, 2019. [doi]

Abstract

Abstract is missing.