Yanling Zhang, Duo Du, Jiao Ge. When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention?. In Fiona Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I. Volume 14038 of Lecture Notes in Computer Science, pages 487-496, Springer, 2023. [doi]
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