A fuzzy optimization method to select marketing strategies for new products based on similar cases

Yao Zhang, Xin Guan. A fuzzy optimization method to select marketing strategies for new products based on similar cases. Journal of Intelligent and Fuzzy Systems, 32(3):2679-2695, 2017. [doi]

@article{ZhangG17-3,
  title = {A fuzzy optimization method to select marketing strategies for new products based on similar cases},
  author = {Yao Zhang and Xin Guan},
  year = {2017},
  doi = {10.3233/JIFS-16723},
  url = {http://dx.doi.org/10.3233/JIFS-16723},
  researchr = {https://researchr.org/publication/ZhangG17-3},
  cites = {0},
  citedby = {0},
  journal = {Journal of Intelligent and Fuzzy Systems},
  volume = {32},
  number = {3},
  pages = {2679-2695},
}