The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy

Chen Zhang, Taisheng Gong. The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy. Electronic Commerce Research, 23(1):257-277, 2023. [doi]

Authors

Chen Zhang

This author has not been identified. Look up 'Chen Zhang' in Google

Taisheng Gong

This author has not been identified. Look up 'Taisheng Gong' in Google