Chen Zhang, Taisheng Gong. The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy. Electronic Commerce Research, 23(1):257-277, 2023. [doi]
@article{ZhangG23-6,
title = {The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy},
author = {Chen Zhang and Taisheng Gong},
year = {2023},
doi = {10.1007/s10660-022-09628-7},
url = {https://doi.org/10.1007/s10660-022-09628-7},
researchr = {https://researchr.org/publication/ZhangG23-6},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research},
volume = {23},
number = {1},
pages = {257-277},
}