The Impact of Positive Online Review Tags on Snacks Sales: A Case of Bestore in Tmall

Huiling Zhang, Tiong-Thye Goh, Xinyao Qian, Dawei Jin. The Impact of Positive Online Review Tags on Snacks Sales: A Case of Bestore in Tmall. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 47, Association for Information Systems, 2020. [doi]

@inproceedings{ZhangGQJ20,
  title = {The Impact of Positive Online Review Tags on Snacks Sales: A Case of Bestore in Tmall},
  author = {Huiling Zhang and Tiong-Thye Goh and Xinyao Qian and Dawei Jin},
  year = {2020},
  url = {https://aisel.aisnet.org/whiceb2020/47},
  researchr = {https://researchr.org/publication/ZhangGQJ20},
  cites = {0},
  citedby = {0},
  pages = {47},
  booktitle = {The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020},
  publisher = {Association for Information Systems},
}