The Impact of Positive Online Review Tags on Snacks Sales: A Case of Bestore in Tmall

Huiling Zhang, Tiong-Thye Goh, Xinyao Qian, Dawei Jin. The Impact of Positive Online Review Tags on Snacks Sales: A Case of Bestore in Tmall. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 47, Association for Information Systems, 2020. [doi]

Abstract

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