How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social Capital

Hong Zhang, Sumeet Gupta, Wei Sun, Yi Zou. How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social Capital. Information & Management, 57(3):103200, 2020. [doi]

Authors

Hong Zhang

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Sumeet Gupta

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Wei Sun

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Yi Zou

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