Ying Zhang, Khim-Yong Goh, Qingliang Wang. Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types. IEEE Trans. Engineering Management, 70(10):3315-3329, 2023. [doi]
@article{ZhangGW23-0,
title = {Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types},
author = {Ying Zhang and Khim-Yong Goh and Qingliang Wang},
year = {2023},
doi = {10.1109/TEM.2021.3091180},
url = {https://doi.org/10.1109/TEM.2021.3091180},
researchr = {https://researchr.org/publication/ZhangGW23-0},
cites = {0},
citedby = {0},
journal = {IEEE Trans. Engineering Management},
volume = {70},
number = {10},
pages = {3315-3329},
}