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Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types

Ying Zhang, Khim-Yong Goh, Qingliang Wang. Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types. IEEE Trans. Engineering Management, 70(10):3315-3329, 2023. [doi]

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