Operation Strategies for the PUGC Social Media Video Platform Based on the Value-Chain Perspective - A Chinese Case 'Bilibili'

Mu Zhang 0016, Han Han. Operation Strategies for the PUGC Social Media Video Platform Based on the Value-Chain Perspective - A Chinese Case 'Bilibili'. In Gabriele Meiselwitz, editor, Social Computing and Social Media: Design, User Experience and Impact - 14th International Conference, SCSM 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, Part I. Volume 13315 of Lecture Notes in Computer Science, pages 217-226, Springer, 2022. [doi]

Abstract

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