Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs

Xiuyi Zhang, Wenhua Hou, Wenqing Zhang. Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs. Int. J. Prod. Res., 60(3):977-998, 2022. [doi]

Authors

Xiuyi Zhang

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Wenhua Hou

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Wenqing Zhang

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